The Athena Doctrine (gebundenes Buch)

How Women (and the Men Who Think Like Them) Will Rule the Future
ISBN/EAN: 9781118452950
Sprache: Englisch
Umfang: 304 S.
Einband: gebundenes Buch
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InhaltsangabeWomen don't yet rule the world, but people around the globe sure wish they had more influence on business, government, and every other aspect of modern life. Among 64,000 people surveyed in thirteen nations, two-thirds said the world would be a better place if men thought more like women. The sentiment was the same across the planet: we've had enough of the winner-takes-all, masculine approach to getting things done. It's time for something better. Inspired by their data, John Gerzema and Michael D'Antonio traveled the world to uncover stories of women and men who lead innovative organizations with the skills and values commonly associated with women. By emphasizing cooperation, communication, and sharing, these pioneers succeed in a super-connected world. In The Athena Doctrine, the authors show why femininity is the operating system of twenty- first-century prosperity: * Leadership: values traditionally associated with women create more effective leaders and organizational strategies in today's society. * Career management and self-improvement: traits associated with women-flexibility, empathy, and honesty-underpin career mobility and personal fulfillment. * Change management: feminine traits help us adapt seamlessly and effectively to today's changes. Brought to life through fresh stories from around the world and backed by rigorous data, The Athena Doctrine shows how feminine values are ascending. By nurturing, listening, and collaborating, men and women alike are resolving conflicts, finding profits, and redefining success in every realm. Rich with implications for leadership, change management, and even career management, these stories will inspire you to find the same success.
John Gerzema is a pioneer in using data to identify social change and help companies adapt to new trends and demands. He is a bestselling author, speaker, and consultant. His books The Brand Bubble and Spend Shift have appeared on numerous "best of" lists, and his TED talks have been seen by hundreds of thousands of people. Michael D'Antonio is the author and coauthor of many books, including Spend Shift. He won the Pulitzer Prize with writers at Newsday and the Alicia Patterson Fellowship.